- 1 5 Tips for Choosing the Right Influencer for Your Business
- 1.1 5 tips for choosing the right influencer for your business below!
Influencer marketing is a digital marketing strategy that is widely used by entrepreneurs today.
Its wide reach and fast returns are the two main reasons this strategy is a mainstay.
The method is fairly simple. You only need to choose one influencer who will later promote your business through his social media content.
You can start the step by contacting the influencer of your choice. Usually, after that he will send a rate card or price list per service or content that he created to promote the business.
After you agree, cooperation is established. The next step, you can send a brief or detailed information about the business or product you want to promote, which will be his reference in creating content.
Later, the influencer will create content whose contents are according to your request. For example, what section or feature you want to highlight, and so on.
Then, he will publish it on social media and can be seen by thousands, even millions of followers.
Although it sounds simple, the selection of influencers to promote your business needs to be done with certain considerations.
The goal is that your promotion is right on target and promoted by the right people who can reach your target market.
5 tips for choosing the right influencer for your business below!
1. Identify Brand Relevance
In choosing an influencer , the first thing you should pay attention to is its relevance to your brand or business.
Tips for choosing the right influencer is to choose influencers who are engaged in the same field as your business.
For example, you are a culinary entrepreneur who wants to promote one of your restaurants through influencer marketing . So, choose an influencer who often discusses culinary, traveling, and so on.
This is important because the focus of an influencer’s content will affect the interests and type of audience.
If you choose a culinary influencer , then the audience is mostly those who also like culinary tours, sightseeing and exploring various places to eat, or those who are looking for recommendations for places to eat and culinary attractions.
Therefore, it is the right choice to choose these influencers to promote your new restaurant.
2. Know who the followers are and how many there are
Choosing an influencer with a large number of followers is the most common way to do it.
That’s because we usually think with the assumption that the more followers , the wider the reach of the influencer’s audience. And when we choose to promote a product, the number of audiences who see and watch the promotional content will increase as well.
It is not wrong.
Even so, the number of followers is not the only thing we must consider when choosing an influencer .
We also have to pay attention to the people or groups who follow these influencers.
In terms of demographics, for example, there is a culinary influencer whose followers are mostly young people aged from high school to university students.
On the other hand, there is another influencer whose followers are mostly young adults from office workers aged 24 years and over.
If you want to promote a restaurant that adheres to classic and luxurious concepts, accompanied by authentic food menus made from fresh and quality ingredients, then it would be better if you choose influencers whose followers are mostly young adults and office workers.
This is because the price range for the food in your restaurant is quite high. So, your target market is more targeted at people who are already earning.
Don’t forget to make sure the followers of the influencers of your choice are real users, OK! Not bots or fake accounts from buying followers.
3. Choose Influencers with Good Engagement
Another reason why we shouldn’t just consider the selection of influencers by number followers is because what really shows the strong interaction between influencers and followers is engagement.
Engagement is a benchmark used to see the level of audience involvement in a marketing strategy, especially social media.
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If the engagement of an influencer is high, then when he publishes a content, the number of likes and comments from his followers will also be large.
Engagement shows whether the influencer ‘s content is truly influential and can increase audience interest.
4. Know the Social Media Used and Its Compatibility with Your Audience
Every social media has a majority of users from different circles.
For example, Facebook is dominated by users from adults to the elderly (generation X, baby boomers ), while Instagram is dominated by users from young people to young adults (generation Z, Y, and so on).
Well, you have to choose influencers who use social media that match your target market in order to target potential audiences that match your business.
5. Know the Quality of the Content It Creates
Don’t forget to find out how the quality of the content that has been created by an influencer is, because this will show their professionalism at work.
You can pay attention to whether the contents cover the topic/product comprehensively, whether the quality of the pictures/video/audio is good and taken using adequate tools, the editing technique, the call-to-action used, and much more.
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